Who We Are
POINT FIVE CREATIVE CONSULTING IS A HYBRID CONSULTING COMPANY BORN OUT OF CRAFT BEER EXPERIENCE. WE ARE INDUSTRY. WE HAVE BUILT BREWERIES FROM THE GROUND UP, DEVELOPED BRANDS THROUGH BOTH EXTREME AND MEASURED GROWTH, WHILE SUSTAINING BRAND IDENTITY.
CO-FOUNDED IN 2017 BY JORDAN HUGHES AND ERIN JONES, OUR COLLECTIVE BEER EXPERIENCE IS WHAT SETS US APART FROM LARGER MARKETING FIRMS. OUR APPROACH IS COLLABORATIVE, INNOVATIVE, AND SUSTAINABLE --- QUALITIES AND TRAITS WE LEARNED FROM THE INDUSTRY THAT MADE US WHO WE ARE.
POINT FIVE OFFERS A MYRIAD OF SERVICES FOCUSED ON TELLING THE SPECIFIC AND UNIQUE STORIES OF BREWERIES AND BRANDS OF ALL SIZES AND ALL STAGES OF THEIR JOURNEY. WE AIM TO PROVIDE THE HIGHEST QUALITY AND CONSISTENT WORK WITH A DEDICATION TO VISUALS, NARRATIVE, AND CREATIVE BRANDING THAT TELL THE UNIQUE STORY OF CRAFT BEER.
Erin, Virginia native and 10 year Asheville resident, began her marketing career in 2014 at Wicked Weed Brewing as the company's Brand Manager and de facto Marketing Director. She left in July 2016 to work as Marketing Director for Burial Beer Co. until the formation of Point Five Creative Consulting. Jones' prior experience includes photography, content and copy writing, event management, national beer festivals, label project management, and compliance. Her field of specialty is brand narrative, story telling, and project management. She is currently based out of Denver, Colorado.
Jordan is a Florida native with a degree in Marketing from the University of South Florida's MUMA College of Business. He used this education as a springboard to launch into product photography and brand work at Crush Drums and Percussion in 2010. In early 2015, he moved to Asheville to help launch the Marketing Department at Wicked Weed Brewing. His focus in those years revolved around all designed assets, label and package creation (including handling print vendors), merchandise development, visual content creation for all media platforms, and social media management. He is currently based out of Asheville, North Carolina.